As I work through a personal project it becomes less about the initial idea and more about the world I've started inhabiting. This was the case as I built out the world that the Saygak machine and others were in - indeed, the time they seemed to belong in. A time when analogue crossed into digital, a time of groundbreaking filmmaking and new forms of advertising. These mock adverts emulate both the cinematography of the era but also the Madison Ave approach to copywriting.
![](https://cdn.myportfolio.com/64d6b49e-cd5e-4d7d-b1be-92c944e3ee66/238a197d-a10c-49d2-a2b9-95d47ff1db11_rw_1200.jpg?h=af5b0cedca75124ffe140ad7b3235f89)